• Client: Regio Venlo Floriade 2012 BV
  • Location: Venlo
  • Year: 2012

Floriade World Horticultural Expo 2012

Venlo - In 2012 the region of Venlo was host to the Floriade, the largest horticultural expo in the world. A 66-hectare site, consisting of woodland and fields, was available.

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Floriade World Horticultural Expo 2012

However, the task involved not only making the site suitable for the event lasting six months, but also explicitly for its subsequent purpose: Venlo Greenpark, a high-quality business park for the horticultural sector.

The design team, headed by landscape architect John Boon (ARCADIS), designed five worlds of experience in the existing woodland. These five worlds conveyed the five themes that were central. Not only was the existing woodland integrated into the design, but the historical remains present were also included and transformed into a component of the entire experience. The result was astonishing, at times breathtaking and a real experience for young and old alike; brimming with culture, distinctive gastronomy and spectacular pavilions in a green setting. The Floriade 2012 attracted over two million visitors. They rated the park with an average of 8.5, and CNN placed it in the top ten of the most important events worldwide in 2012.

Project data

LocationVenlo Google Maps
AssignmentWereldtentoonstelling
Size65ha
Design2007-2012
Construction2010-2012
ClientRegio Venlo Floriade 2012 BV
TeamJohn Boon, Kees Neven, Leonieke Heldens, Timo Cents
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012
Floriade World Horticultural Expo 2012